Friday, February 25, 2011

MESMERIZING MEMORIES........


It is a cold winter night. Whole Kolkata is under the warm blankets…..deep in their sleep. All the hustles of the busy city has crept in somewhere in the silence of this cold night. Only a group of rickshaw pullers could be seen curdling round a bonfire. The stray dogs also found out some place for them near the fire. Sounds of fire crackers could be heard from a distance. Huh !! may be some rich-e-rich is tying the knot tonight.  
     Tollygunge Christens Cemetery. It is as silent as a painted ship. The graves stand mysteriously speechless. Richard was sitting on one such grave. Anyone will be surprised to see a boy (in his late twenties) sitting in the grave yard so late at night. It is hours before the sky would clear up to welcome a new day.
     Richard is sitting with his hands resting on his feet. His clothes are all dusty and his hair is long enough to cover his eyes. From the evening onwards Richard has been ruminating the days that he has left behind. The ruminance seldom brought a smile in his pale face but still he loves to walk down his memory lane passing each and every memory.\
       He still remembers the day when he was in the 3rd standard when his father bought him a 2nd hand bicycle. He would spent hours trying to ride the cycle after returning from school. He still remembers how he used to flaunt his cycle in front of his friends who didn’t have one. His father was a small business man who owned a grocery shop in their locality. His mother was a maid and used to work in the complexes opposite to their small basti in Tollygunge. Both his parents really had to work hard to bring up Richard and his small brother Andy. He was in his 9th standard when his mother passed away in an unknown disease. The local doctor could not figure out the disease. His father had to work really hard to bring up both the brothers. Richard had to give up his studies. His father could not afford his education and found out a job for him in the Khiddirpore Dock. Richard had to reach there by 6 in the evening and had to work the whole night. He returned at around 7 in the morning.
       Richards’ flow of thoughts suddenly broke due to a roll of laughter coming from somewhere nearby. He looked up to see two men in their mid 60s laughing their lungs out. Richard ignored them. He went back strolling in his memory lane.
       Her name was Riya. She studied in the 11th standard in a school near Richards’ work place. Richard was 25 and Riya 18. After a long thought too Richard can’t recall how they fell in love. Richard no longer worked in the dock. He now worked under Mr. Tyrewala who was a distributor of cement to construction sites in and around Kolkata. He loved Richard as his own son and gave him the best truck of the lot to transport cement-bags to construction sites in Kolkata. Richard used to pick up Riya after her school and both used to spent some happy and fruitful hours in and around Maidan. Those were the best days of his life. Riya was a lady luck for Richard and he was climbing the ladder of success really fast. He was now the supervisor of Mr. Tyrewalas’ cement business!!!
         Dong  Dong Dong !!!! The church clock rang thrice. Its 3 in the morning. Richard again dived in his memories. The night played its own magic on Richard. He can’t come out of his memories tonight !!!!They are engulfing Richard like anything!!
          The Durga Puja has just passed. But the puja fever was still on a high. Richard gifted Riya a saree of her choice from Bara Bazar and a set of glass bangles that puja. They spent the astami together. Love was in the air and like all other couples Richard and Riya had a great time. It was the 2nd day of October, Richard still remembers. It was Dashera. Riya had not shown up for a month or so. At first Richard did not worry but after a week he started having an awkward feeling. He couldn’t comprehend what ran through his mind. He had promised Riya never to visit her locality. But he couldn’t control himself. That day he set his foot in Riyas’ locality. After a quick search he found Riyas’ house and waited at the tea stall in the opposite footpath just to have a glimpse of her. Hours passed…it was almost evening.By now Richard had had 16 cups of tea and 8-9 biscuits. He can’t wait any more. He planned to go and pray Riyas’ father for her daughter’s hand. He asked the tea shop owner for the amount he had to pay. Don’t know how the “chaye wala” read his mind. He asked Richard, “Betaji….are you here for Riyadidi?”
Richard answered positively.
“But Riyadidi is no more with us beta……..she left us a month back…..burnt herself completely while trying to learn cooking from her mother…”
        Richard fell on the bench. He was as still as a stone. No thought ran in his mind. He was numb. The whole colony was filled with lights and sound of the fire crackers. But darkness engulfed Richard. He felt like been thrown in the middle of rolling waves. He was completely broken. He had nothing left in his life. Riya was his everything. Every source of happiness in his painful life. Immediately he planned to end his life. He wanted to meet Riya madly. If not in this life…may be after his death.  Richard didn’t wait a second. He took a cab to the Howrah Bridge. Got down….took a small walk to the side of the bridge and jumped off……..
          Richard wakes up suddenly from his thoughts. He looks around. No one is there. The sound of silence loomed in the air. Richard rubbed his eyes. He smiles. There is not a single drop of water in his eyes. He looks up at the open sky and thanks God for the mesmerizing memories….Yes.. Mesmerizing Memories…….  
           Richard stands up….Looks back at the grave where he was sitting….it read……………….
RICHARD PESTRO
1982-2010
Dong Dong Dong Dong !!!! The church clock struck 4.

Thursday, February 24, 2011

INDIA'S TOP 10 ADVERTISEMENT FIRMS.


  • Ogilvy and Mather Limited:- Headed by Mr. Piyush Pandey:
    The most local of the internationals, The most international of the locals are words written to describe the identity of Ogilvy. Basically, what this means is that the advertising agency follows the local market, understands the customer's needs and then networks worldwide with MNC and other relevant clients.

    • Mudra communications Pvt. Ltd:- Head: Mr. Madhukar Kamath:
    The agency practises the art of communication in order to express ideas that can shape the brands. As the name suggests, the agency is influenced by the artistic traditions of Indian dance, drama and painting. These, in turn, inculcate feelings, ideas, thoughts and emotions for the success of a brand. Mudra peeps into the local consumer markets, channels and media, and has its own identity in communication of brands. It looks for the entrepreneurial zeal which causes continuous and speedy growth for each brand. The advertising agency always believed in doing interesting work that pleases its clients.

    • Lintas India Pvt. Ltd:- Head: Mr. Pranesh Misra (President & COO - Lowe, India):
    After the merge of Lintas India Ltd. with Lowe Lintas and Partners group of the UK, it is now known as Lowe Lintas. India Pvt. Ltd. The turnover of Lintas is Rs. 750 crore. The advertising agency inculcates advertising, media buying house, direct marketing, public relations, design consultancy, market research, events, rural communications and interactive communications. Enterprise Nexus, the agency partner of Lowe in India, continues to be a member and is known as the ‘Independent Brands’ division which is the only specialist in advertising and marketing communications. Lowe Lintas India is a successful agency which is inclined towards quality creative advertising and works for the benefit of its clients.

    • JWT (Hindustan Thompson Associates Pvt. Ltd.):- Head:Mr.Colvyn Harris (Chief Executive Officer):
    The advertising agency has a special portfolio which includes creativity, innovation, clients, case studies, awards, well-thought out leadership and talent. Clients perceive the agency as a resource of ideas which tell the brand’s story to the customer, dealing with market research. In this process, the agency includes innovative ideas.
    • FCB-Ulka advertising pvt. Ltd:- Head Mr. Anil Kapoor (Managing Director and CEO):
    FCB, being one of the the top three advertising agencies in the USA, ranks number 10 in the world. FCB-Ulka has made its mark in India as Ulka Advertising. It was founded in 1961. On the creative front, Ulka is known to stand out. FCB-Ulka has made a smooth transition from a creative shop to a large mainstream agency. Around the mid-seventies, FCB-Ulka had become the fifth largest agency in India and has sustained this status till date. The efforts of FCB-Ulka deserve praise. It also gave recognition to those brands that were not in the limelight earlier but are now completely above other market players. Santoor soap did thorough research and focused on advertising which gave growing sales figures against stiff competition from Levers and P&G brands. Not surprisingly, FCB-Ulka is seen as a turnaround specialist - an agency that does brand building and more.
    • Rediffusion DY&R Pvt Ltd:- Mr. Mahesh Chauhan (President):
    This advertising agency places its people first. It believes that the strength of a brand lies in the efforts the people of the organization make. Rediffusion DY&R follows system-driven ‘thinking’ in its culture. The agency attracts right minds because it thinks of a perfect balance between creativity and strategy.
    • RK Swamy BBDO Pvt Ltd:- Mr. Srinivasan K Swamy (Head)
    It is the agency of the worldwide-renowned BBDO network. The advertising agency suggests comes up with solutions for its clients regarding their marketing communication problems and provides them with intelligent solutions and supports them in attaining their goals. The symbol or logo of the advertising agency is Hansa and is known to separate milk from the water. Similarly, RK Swamy of BBDO is capable of deriving the essential elements from the irrelevant ones in order to promote each brand. The agency practises high level of commitment and spirited teamwork for a common cause.
    • McCann-Ericsson India Ltd:- Sorab Mistry (Head)
    This advertising agency is a leading global agency and has the power and passion to achieve its mission .McCann-Ericsson is known as a world class advertising agency and has found outstanding talent in its employees.
    • Leo Burnett:- Mr. Arvind Sharma (Chairman and CEO):
    The advertising agency is totally idea-centric. It generates big brand ideas. It regards the pencil as its engine no matter the size - it is the means through which it can generate plenty of creative ideas. The agency is never too satisfied with its endless efforts in building up a brand. It believes that the brands can become and remain leaders by building better ideas. It's no wonder that the founder of the advertising agency, Leo Burnett, regards the pencil as a metaphor for the kind of ideas he was coming up with for his clients.
    • Grey worldwide (India) Pvt Ltd:- Mr. Nirvik Singh (President south east Asia & chairman South Asia, Grey Global):
    The agency handles above the line advertising for the Grey group. It has launched Dominos in India. It has had Ambuja cement, Thums Up, Arrow, Lee and many more brands in its portfolio. The mission of the agency is to remain the largest global integrated agency to leading brand ideas.